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Web Communication Tools
Financial benefits of a website
"When added together, efficient use of Web communications will return more than $30,000 a year in hard, measurable savings to a typical office. In most cases, though, there will be even higher returns based on efficiency, patient acceptance, and referrals from satisfied patients. High-tech not only will look good; it will save you money."
Dr. Larry Emmott, Dental Products Report, 4/02.
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Web Service
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Annual Savings
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How Savings are Attained
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| e-calls (recalls) |
$6,000 |
No paper, postage, or mailing |
| e-newsletters |
8,000 |
No paper, postage, or mailings |
| Dental Community Sites
Access to online paitent info
ability to email digital photos
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3,500
10,000 |
No need to answer calls on appointments, payment balances
Attract new patients when current patients pass details
of treatments (as digital photos for cosmentic procedures)
to friends who then want similar procedures.
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| Online lab Rx |
2,000 |
Online perks to dentists for using laboratory's
online service |
| Online specialist referrals |
1,000 |
No need to write forms, duplicate X-rays,
copy notes, file letters, and enter data |
| Total annual savings |
$30,500 |
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