Benefiting from Website Local Search Results

As Google, Yahoo!, and now Microsoft's Bing continue to refine their online search functionality to focus on local results and consumers of all demographics are using the Internet to replace the Yellow Pages, a practice website has become a critical tactic in any effective patient attraction focused practice marketing strategy. Without getting into the specific details of site position in search engines, there's a standard rule of thumb to follow - if people are visiting your site, it will move to the top of the local search results.

There are countless businesses that exist for the sole purpose of optimizing your website to increase visitors and in-turn your search position. As a DENTRIX customer, you have a unique tool available to you that will yield similar results without the expense of third-party "optimization" services. By using your practice website as an information & interaction portal for your existing patients you are driving traffic to your website and improving your local search directory placement in all of the major search engines. Some of these features available to DENTRIX customers include:

  • Online appointment request: Make sure you add your website address to all of your continuing care cards and change the message to encourage your patient to "call or go online to schedule your next cleaning appointment"
  • Patient account access to view family balance, payment plans, appointments, treatment plan, and make payments: Make sure to add a "Pay Online at our website -" note to all of your billing statements
  • Patient satisfaction surveys: eCentral will automatically e-mail patient satisfaction surveys to your patients post-appointment, the link in the survey takes the patient to your website.
  • Patient pre-registration through online forms and e-mail appointment reminders: eCentral will automatically send email, text message, and print your appointment and continuing care reminders. The confirmation button in the email reminder takes your patient to your practice website to complete the registration paperwork electronically.

Your DENTRIX Customer Service Plan already includes website hosting at no additional cost. Click here to learn more about the enhanced website features that are proven to drive patient traffic to your practice website and improve your local search directory results.

Author: Steve Roberts
Published: 07/17/2009
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