Are You Over-Communicating With Patients?

Too much communication with patients, who receive sales and marketing messages from all sides, can actually lead to negative impressions in the long run. The trick is to find the balance, to know how much and what type of communication is sufficient to keep your practice top of mind for your patients in a positive way.

Thanks to eCentral’s latest enhancements, it’s simple to find that balance. Our new smart messaging helps you market your practice to existing patients more effectively by sending relevant, welcomed messages at the appropriate time. Communicate with all your patients efficiently without over-communicating to anyone.

  • Welcome messages to new patients help create a positive first impression.
  • Happy birthday messages are thoughtful ways to stay top of mind without feeling like a sales pitch.
  • Thank you messages to customers who have scheduled appointments show your appreciation for their business.

eCentral Communication Manager gives you powerful tools to:

Communicate more effectively. Smart messages eliminate over-communicating and allow you to communicate with patients using the methods they prefer—email, text or postcard. The average dental practice can reach 97 percent of all patients with eCentral smart messages. Sending automated new appointment messages to existing patients or welcome messages to new patients helps ensure timely arrival to appointments.

Build patient loyalty. Birthday messages provide a patient touch point outside of their dental healthcare needs. They allow you to communicate a message that is appreciated and not viewed as a sales pitch. Welcome messages demonstrate your high level of customer service and technology adoption that builds confidence in the patient’s choice of dental healthcare provider.

Streamline family reminders. With today’s information overload, your patients will appreciate the streamlined reminder feature for same-day family appointments. Now they’ll get just one reminder for the entire family appointment block instead of a reminder for each person individually. Send reminders via email, text message or printed postcard and make confirmation as simple as a single reply.

Grow your practice. When patients complete an online post-appointment survey, they’re asked to give your practice a star rating and review. eCentral then posts positive reviews automatically to your website, and provides a button that makes it simple for patients to post the review to your social media sites. That means the review gets seen by more people and you reap the lucrative benefits of positive word of mouth.

To learn more about the latest features of eCentral Communication Manager, talk to your sales or support representative today.

Published: 03/31/2015
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