Summary

If you’ve been in dentistry for more than a couple of years, you’ve seen many changes in the way dentists acquire and retain patients and you know that keeping up is essential. With all of the changes happening, you likely need to catch up on today’s dental marketing technologies.

The reality is that despite the endless changes in marketing the foundation hasn’t changed. You still need to find and attract new patients, and word of mouth has long been the number-one means patients have used to find a new dentist. In fact, 84% of patients trust recommendations from family and friends more than all other forms of advertising.

Speakers

Doug Slighting
Found and CEO of Dental Branding

Douglas is the founder and CEO of Dental Branding. He has devoted more than 20 years to marketing and the past 10 he has focused exclusively on helping dentists compete and thrive as the dental industry changes. He loves working with the dental industry and has an invested desire to help dentists take control of their future. He has lectured on practice marketing for nearly 10 years.

Andrea Galimore
Dentrix Certified Trainer

Andrea Gallimore has over 19 years of experience with Dentrix and the dental industry. She has worked as an office manager for a multi-doctor practice and also as a certified Dentrix trainer. Andrea currently works for Henry Schein One as a Product Marketing Manager, presents webinars on various Dentrix and eServices products, and presents educational dental seminars across the country. With her extensive software knowledge and real-world office management expertise, Andrea can help practices maximize efficiency and profitability using HS1 Practice Management Software and eServices.