Profitability Coaching: Unraveling Unknowns

Profitability Coaching

"As we know, there are known knowns. There are things we know we know. We also know there are known unknowns. That is to say, we know there are some things we do not know. But there are also unknown unknowns, the ones we don't know we don't know." --Donald Rumsfeld, Department of Defense news briefing, February 12, 2002

Putting politics aside, the quote above is one that rings true no matter your education, experience, age or income. It also applies to dental practices and how they are using their practice management software.

The Dentrix Profitability Coaching Program can help you:

  • Eliminate the unknowns.
    • "Known unknowns": Office managers and doctors have been known to say, “We know we aren’t using all of the tools in Dentrix that could help us."
    • "Unknown unknowns": Sometimes we aren’t even aware of what we don’t know. Dentrix coaches can help make sure your dental practice becomes more familiar with the valuable tools and features that can make a positive impact in your daily operations.
  • Get up to speed quickly. Time is valuable and you don’t have a lot to invest in learning and implementing best practices for Dentrix. That’s why each session lasts about an hour, so you can easily fit it into a busy schedule.
  • Monitor key performance indicators. Seven unique coaching sessions to help you get the most out of your Dentrix investment while also improving efficiencies. This frees up more time to spend with your patients.

Dentrix Profitability Coaching can help your practice become even more efficient and profitable. We teach you the best practices for using your Dentrix software. Putting ourselves in your shoes, we looked at the key performance indicators that have a dramatic impact on the success of practices. Our goal is to help you leverage the tools available in Dentrix to handle your "known unknowns" and "unknown unknowns."

Have you ever moved into a new home and after unpacking boxes for a few days you get to a point where you can’t unpack one more? You get to a state that’s "good enough" or figure you’ll get to it someday soon?

The Profitability Coaching Program has helped over a thousand Dentrix practices. We often hear customers say they know they are under-using the software and there are probably easier ways to do things. But like all of us at some point, they get so busy they don’t have time to stop and sharpen the skills that will actually help them save time and increase profitability in the long run.

The coaching program goes beyond training to ensure your practice is using all the available tools in Dentrix to streamline daily practice workflow. Together, we look for opportunities in your schedule, continuing care, case acceptance, insurance and collections management, and patient and referral management—and discuss going paperless and other ways to enhance your already-successful practice.

It is difficult for a practice to shut down the office to learn more about its practice management system, so we built the program realizing we needed to find ways to help dental practices without affecting their daily production. For that reason, each coaching session lasts about an hour. This allows you to work the coaching calls around your patient schedule. Calls can be scheduled before you begin seeing patients, during your lunch hour or during a slower afternoon. Not to mention, we’ve found that smaller time increments help you retain what you learn. Have you ever attended an eight-hour seminar and by the afternoon started to experience the law of diminishing returns?

Customers that invest the time to go through coaching sessions see a huge return on their time investment. Your coach will help you evaluate how things are being done in your practice and why they are done that way. Then you’ll discuss the advantages of using some of the tools in Dentrix to help save time and leave you free to provide even better patient care. After your coaching session, we provide follow-up calls to ensure that what we covered in your session is being implemented and that all your questions are answered.

Key Performance Indicators
Our coaching program is closely tied to the key performance indicators that drive efficiencies and profitability. The program has seven coaching sessions, which include: Key Performance Indicators and Key Reports, Insurance and Collections, Continuing Care, Schedule Optimization, Patient and Referral Management, Case Acceptance and Tips on Going Paperless.

While all seven sessions have specific gems that will help your practice, we have found that starting with Key Performance Indicators and Key Reports is a great way to identify strengths and opportunities within the practice. We first review the Practice Advisor Report. This report will help us evaluate how your practice is doing when it comes to production, collections, continuing care, case acceptance and patient and referral management. We then have a more flexible curriculum that allows us to review how you’re using Dentrix in each of these key areas. For tips on how to set up and run Practice Advisor, view the tutorial in the Dentrix Resource Center.

If your practice is not using the Practice Advisor Report every month and the Daily Huddle Report every day, it is well worth your time to learn more about these key reports. For more information on Daily Huddle, check out the article in the Summer 2012 issue of Dentrix Magazine. The Dentrix Profitability Coaching Program covers these important reports during the Key Performance Indicators and Key Reports coaching session.

While we have had over 1,000 customers in our Profitability Coaching Program, it is most noteworthy to point out that 100% of customers surveyed would recommend our coaching program to a colleague. To hear what Dr. Trent Smallwood, owner of Centre for Contemporary Dental Concepts, thought of the Dentrix Profitability Coaching Program, click here to watch a 3-minute video.

The world’s best athletes have a coach. When asked why, the athlete will often say that it is the small ways the coach helps push them to reach their potential. Sometimes it is because the athlete knows what they don’t know, has a lack of time and needs someone to help them in the most productive and efficient manner possible or they need their coach to help them set goals and track their progress. Our Profitability Coaches do the same thing—they will help you find small, simple ways to help your practice build upon your already-successful business, all while using the valuable tools available in Dentrix.

To learn more about the Profitability Coaching Program, click here or call (800) DENTRIX.

Author: Tammy McHood, Product Manager
Published: 09/30/2012
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