• EMV is proven global payment security technology set to become a standard in the U.S. later this year.
  • Reduces fraud, provides better data defense and enhances payment security. EMV “chip” cards, also known as “smart cards” or “chip and PIN cards,” will eventually replace the magnetic-stripe, or mag-stripe, on payment cards with a safer embedded microchip.
  • Provides the best defense to fight sophisticated techniques that today’s criminals use to steal consumers’ PIN codes and personal data at the point of sale.
  • Creates implications for virtually every merchant in the U.S., as card associations will shift the liability for fraudulent, non-EMV transactions from issuers to merchants beginning in October 2015.
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